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Peter is the Founder and Director of First Focus IT. Peter is an experienced technical consultant and business analyst, with a strong track record of designing systems that improve efficiency and improve the bottom line for customers. Peter has considerable IT infrastructure knowledge and a deep understanding of how to translate technology into successful customer outcomes.

In previous roles, Peter was the e-commerce manager of IMG’s online division Trans World International, responsible for designing e-commerce platforms for Manchester United Football team, PGA golf tour and the Rugby world cup, during the internet’s infancy (back when Google was still in beta!).

He has also worked as a technical consultant and solutions architect for the Commonwealth Bank, Dimension Data, PriceWaterhouseCoopers, IBM, and Telstra.

Since founding First Focus, Peter has driven the growth of the business through a process of continual improvement and a focus on driving customer outcomes. Peter takes a direct interest in all the solutions First Focus offer, ensuring they’re smart, value-driven and accurately reflect what our customers are looking for.