Authorised Apple Reseller

Apple Procurement & Device Lifecycle Management

Buying Apple devices is easy. Running them well at scale is not.

First Focus helps Australian organisations procure, deploy, manage, and refresh Apple devices with confidence. As an Authorised Apple Reseller, we go beyond supply to deliver a complete, end-to-end Apple lifecycle aligned to your budget, security standards, and business goals.

Talk to an Apple Expert

 

Australia’s #1 mid-market MSP for 9 years running, Cloudtango.

Authorised Apple Reseller Services

Get the Right Apple Hardware for Your Environment

Your team receives expert guidance to identify the best-fit Apple hardware for your environment, whether it’s MacBook Air for your mobile workforce, iPad for frontline teams or Studio hardware for creative professionals.

Your procurement includes:

  • Volume purchasing discounts and configuration bundles
  • Device pre-enrolment via Apple Business Manager or School Manager
  • Accessory and peripheral matching
  • Zero-touch delivery ready for immediate use
  • Tailored financing options through Apple Financial Services

 

AppleCare for Enterprise

Your Apple technology works flawlessly across your organisation with comprehensive support tailored for business and education environments. Your IT departments and end users get priority access to Apple’s expert technical support, on-site hardware service and flexible device coverage to keep teams productive and protected.

 

  • 24/7 technical support for IT departments and end users
  • Next-business-day on-site repairs for Mac and iOS devices in major metro areas
  • Flexible service options including device pooling to reduce downtime
  • Support for Apple-native services like MDM, networking and security integration

AppleCare OS Support

Your organisation gets support designed for managing Apple devices and services at scale. Whether deploying macOS, iOS, iPadOS or integrating with directory services, network infrastructure or MDM platforms, your team accesses Apple’s expert technical support with three support levels (Select, Preferred or Alliance) based on the complexity of your environment and the level of support your organisation requires.

 

  • Direct access to Apple’s enterprise-level technical support team
  • Assistance with advanced software integration and deployment strategies
  • Support for Apple OS configuration, networking, security and Apple-native services
  • Flexible service tiers to align with your operational needs and IT capabilities

Flexible Financing
Predictable Planning

Your organisation accesses leasing and financing options through Apple Financial Services that make procurement simpler and improve cash flow. Your financing structure matches your budget cycle, ideal for education funding models or capital-restricted businesses.

  • Spread costs over 12 to 36 months with predictable monthly payments
  • Refresh devices at the end of term to ensure your fleet stays current
  • Combine hardware, software and services into a single package
  • Bundle in deployment, support or training with your device agreement
Reseller

Get Devices Ready for Immediate Use


Wow the Customers

Device Supply and Finance Options

Bundle iPad, iPhone, Mac, accessories, licensing and services into a solution tailored for your organisation with flexible finance options.

Zero-Touch Deployment

Your devices arrive pre-configured and ready to use. Devices are added straight to Apple Business Manager or School Manager, so your MDM handles pre-configuration out of the box.

Identity and SSO integration

Your team gets seamless integration with Microsoft 365/Entra ID or Google Workspace for SSO, security and easy classroom application and services access.

Apple Devices

Get The Most Value From Every Device

Plan, deploy and refresh with confidence.

Your Apple fleet becomes a long-term investment with maximum value from every device. Your organisation doesn’t just deploy technology, you invest in a reliable, supported lifecycle that scales with your business or school. When it’s time to retire devices, end-of-life processes are managed responsibly with secure recycling and data disposal, ensuring the least impact on mother nature.

Apple Device Lifecycle Management Sorted

Your organisation receives proactive support and fast response times for a capped monthly price. Think of it as having a strategic partner, ICT management department and personal support team for a fraction of the cost. With no surprise expenses, you can budget for a total solution with the confidence of proven and specialised organisational support services.

Your lifecycle management includes:

  • Asset tracking and warranty monitoring
  • Ongoing MDM and policy management
  • Health checks, patching and performance tuning
  • Efficient procurement and vendor management
  • Trade-in and refresh planning
  • End-of-life device retirement and recycling
Apple Deployment Services

Get Consistent Support Across

Australia and New Zealand

Your Apple deployment receives support across Australia and New Zealand.

With boots on the ground in every Australian state and an office in Auckland, your organisation gets consistent, SLA-backed service delivery across the ANZ region.

What this means for your Apple environment:


Win together

Single Provider Across ANZ

Your organisation gets one partner, one invoice and region-wide support and related services.

Consistency In Service Delivery

Your teams receive the same high-quality support and service levels, regardless of location.

Business Continuity Planning

Your organisation benefits from services delivered from multiple locations, ensuring support continues during any business disruption.

Room To Grow

Your business can scale across regions without needing to find a new IT partner.

David Abela

Finance Manager, Proximo Spirits Australia

First Focus has been helping this business with our IT needs for almost 10 years. As we have grown and gone through changes, First Focus have helped every step of the way and ensured our systems are up to date with a constantly evolving IT environment. Their service and knowledge is exceptional and their constant monitoring of our IT environment means we can all focus on our core business.

Michael Feliciano

Director of Corporate Services, Royal Australasian College of Dental Surgeons

When COVID hit, First Focus swiftly implemented a number of projects to improve the security and stability of our IT systems and support a remote work environment. I highly recommend First Focus to any company that wants a future-facing IT infrastructure managed by people you can trust.

Chen Chen

IT Infrastructure Manager at Australia Post FDS

As a division of Australia Post we must maintain a high level of security to protect customer data and the First Focus’ Managed network and Firewalls provide us with this. The level of support they provide for our cloud infrastructure is second to none, which is crucial to the continued day-to-day operations of our business.

Nayyar Ghaznavi

CIO at Rexel Holdings Australia

The team at First Focus have developed a strong relationship with Rexel Holdings Australia which has led to us outsourcing a number of services to them, the largest of which is the SD-WAN. The First Focus team are collaborative and engage extremely well with our team and our extended partner network to deliver quality outcomes.

Drew Auld

CIO, Nesuto Australia and New Zealand

First Focus provides excellent technical support, and I can always count on friendly and expert advice from the whole team.

CI Australia

Executive Assistant, CI Australia PTY LTD

CI Australia started working with First Focus in 2019. We were looking for an MSP that could deliver increased service quality with pricing that matched our budget. First Focus was originally in our top three preferred providers. What really helped them stand out was their proposal – there was no over- or under-scoping – and their reputation for good people and services.

Kate Smart

Renu Energy

We are happy with First Focus' attentiveness and availability of TAMs and support techs. Their ability to identify problem areas and working to resolve in a timely manner exceeds our expectations. Although we have been faced with some on-boarding issues, First Focus have been dedicated to working with us to rectify these issues and undertaking process improvement where needed.

Caitlin Hughes

Corporate Services Manager, Harrier Group

Our people now trust their IT. They don’t have to spend hours researching IT answers because they trust that when a call is logged it will be resolved. I’ll recommend First Focus to anyone because I know that they’ll be in good hands.

Adam Butler

Technology Manager, Redlands College

First Focus aren’t just suppliers, they think about the desired outcome and suggest the best way to overcome the problem.

Ready To Move Beyond Ad-Hoc Apple Purchasing?

Find out how organisations across ANZ handle procurement, deployment and lifecycle management through a single partner. No obligation, just practical answers to your questions.