Buying Apple devices is easy. Running them well at scale is not.
First Focus helps Australian organisations procure, deploy, manage, and refresh Apple devices with confidence. As an Authorised Apple Reseller, we go beyond supply to deliver a complete, end-to-end Apple lifecycle aligned to your budget, security standards, and business goals.
Australia’s #1 mid-market MSP for 9 years running, Cloudtango.

Your team receives expert guidance to identify the best-fit Apple hardware for your environment, whether it’s MacBook Air for your mobile workforce, iPad for frontline teams or Studio hardware for creative professionals.
Your procurement includes:
Your Apple technology works flawlessly across your organisation with comprehensive support tailored for business and education environments. Your IT departments and end users get priority access to Apple’s expert technical support, on-site hardware service and flexible device coverage to keep teams productive and protected.
Your organisation gets support designed for managing Apple devices and services at scale. Whether deploying macOS, iOS, iPadOS or integrating with directory services, network infrastructure or MDM platforms, your team accesses Apple’s expert technical support with three support levels (Select, Preferred or Alliance) based on the complexity of your environment and the level of support your organisation requires.
Your organisation accesses leasing and financing options through Apple Financial Services that make procurement simpler and improve cash flow. Your financing structure matches your budget cycle, ideal for education funding models or capital-restricted businesses.

Bundle iPad, iPhone, Mac, accessories, licensing and services into a solution tailored for your organisation with flexible finance options.
Your devices arrive pre-configured and ready to use. Devices are added straight to Apple Business Manager or School Manager, so your MDM handles pre-configuration out of the box.
Your team gets seamless integration with Microsoft 365/Entra ID or Google Workspace for SSO, security and easy classroom application and services access.

Plan, deploy and refresh with confidence.
Your Apple fleet becomes a long-term investment with maximum value from every device. Your organisation doesn’t just deploy technology, you invest in a reliable, supported lifecycle that scales with your business or school. When it’s time to retire devices, end-of-life processes are managed responsibly with secure recycling and data disposal, ensuring the least impact on mother nature.
Your organisation receives proactive support and fast response times for a capped monthly price. Think of it as having a strategic partner, ICT management department and personal support team for a fraction of the cost. With no surprise expenses, you can budget for a total solution with the confidence of proven and specialised organisational support services.
Your lifecycle management includes:

Your Apple deployment receives support across Australia and New Zealand.
With boots on the ground in every Australian state and an office in Auckland, your organisation gets consistent, SLA-backed service delivery across the ANZ region.
What this means for your Apple environment:
Your organisation gets one partner, one invoice and region-wide support and related services.
Your teams receive the same high-quality support and service levels, regardless of location.
Your organisation benefits from services delivered from multiple locations, ensuring support continues during any business disruption.
Your business can scale across regions without needing to find a new IT partner.
Find out how organisations across ANZ handle procurement, deployment and lifecycle management through a single partner. No obligation, just practical answers to your questions.