18 January 2024

First Focus Completes Acquisition of Rock IT

First Focus Completes Acquisition of Rock IT

Third Acquisition This Year Bolsters Rapid Growth of Leading ANZ MSP


ANZ managed service provider, First Focus has added to a rapidly growing list of acquisitions with the purchase of Melbourne based IT provider Rock IT. Financial terms of this deal were not disclosed, but the Victorian and Philippines based Rock IT team members will be joining First Focus with immediate effect.

First Focus CEO, Ross Sardi, said that acquisition continues to form an important part of the company’s growth strategy. “We’ll continue to look for opportunities where we can augment our organic growth with acquisitions such as this. Rock IT is a great example of an aligned company, it’s an award winning brand, and has an extremely capable team.” With Rock IT being the sixth acquisition in the last three years for First Focus, Sardi also indicated that there may yet to be time left in 2023 for another deal to be completed.


“Where we feel able to augment existing services, deliver great outcomes for a MSPs existing client base, and extend our reach in existing markets – we will absolutely look to continue with our current rate of acquisitions.”


Nik Devidas, Managing Director of Rock IT, added, “I am so proud of what we have built here at Rock IT, that is why it was so important for me to that if we were to sell Rock IT, it had to be to the best operator in the market.

First Focus has a lot in common with Rock IT, namely a long operational history (20+ years) and an award-winning pedigree. But, First Focus also has a fantastic focus on client and staff satisfaction, so I know I am leaving my clients and team in good hands.”

Ross Sardi emphasised, “The acquisition of Rock IT is not merely a strategic move but a testament to our commitment to delivering exceptional services and driving innovation in the ANZ MSP landscape. As we welcome the talented Rock IT team into the First Focus family, our joint expertise will further elevate our ability to deliver cutting-edge solutions and unparalleled service to our clients.”

Nik Devidas echoed this sentiment, stating:


“Choosing First Focus as the acquirer was a decision rooted in trust and shared values. Together, we’re dedicated to maintaining the high standards of service and excellence that both our companies are known for.”


This acquisition highlights First Focus’ commitment to organic growth supplemented by strategic acquisition, solidifying its position as the emerging leader in the ANZ managed service provider arena.

About Rock IT


Rock IT is a leading Managed IT Services company that has been providing comprehensive IT services since 2003. Since 2011, Rock IT has been ranked on Channel Futures MSP 501 – the technology industry’s most prestigious list of Global Managed Service Providers. The Annual MSP 501 identifies industry’s Best-in-Class businesses growing via recurring revenue and innovation.

About First Focus


First Focus, founded in 2003, is headquartered in Sydney, Australia. The company has over 300 employees located across Australia, New Zealand, The Philippines, Ireland, and South Africa. First Focus’s areas of expertise include Information Technology Solutions, Managed Service Providers, IT Outsourcing, IT Support, Cloud Services, IT Consulting, Private Cloud, and IT Strategy.

For additional information relating to this press release, please contact David Jalkh, david.jalkh@firstfocus.com.au.

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