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In a world where technological change is so fast, hardware and software have become a commodity service, and applications are increasingly delivered via the cloud, the true difference between managed service providers is the maturity of the support processes and the capability of their people.

Helping people use technology is our core purpose and everything we do as a business is to this end.

We help people use technology to make a difference.
Peter Paddon

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Founder and Director

Peter is the Founder and Director of First Focus. An experienced technical consultant and business analyst, Peter has a proven record of designing systems that increase efficiency and the bottom line for customers.

Ross Sardi

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Chief Executive Officer

Ross has over 20 years experience in managed IT services and consulting to mid-size business, Government and Education. He ran his own business for 10 years and was a consultant for Dell and other organisations.

Philip Barton

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Head of Client Services

Phil has over 20 years of experience in internal and service provider based positions in the IT industry. He has a strong consulting, technical and project background, complemented by Cisco and Microsoft certifications.

Karl Richardson

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Head of Technology

Karl is in charge of our technical solutions and has over 10 years of experience with First Focus. Karl is a Senior Server and Systems consultant with technical certifications in Microsoft, Cisco, Citrix and VMWare.

Alex Gahona

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Head of Support

Since joining our Service Desk in 2011, Alex has risen through our ranks to become Head of Support. He oversees our large team of Service Desk and Field Service Technicians to ensure our quality of service standards.

Merryl Macleod

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Head of Operations

Merryl brings a wealth of client-facing experience in the IT industry. Since joining First Focus in 2016, Merryl directs our operations to ensure our managed services systems and client procurement are world-class.

Neil Smith

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Head of People and Strategy

Neil has spent 20 years in the IT industry, initially in South Africa before moving to Australia in 2011. Neil joined First Focus in 2018 as Head of Service Delivery, before moving to the new Head of People and Strategy role.

Edgard Nasr

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Head of Service Delivery

Edgard has over 15 years of experience in project management, service management and senior leadership roles, and has a passion for continuously improving the end-to-end customer experience.

Scott Jackson

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Enterprise Consultant

Scott leads our bespoke solutions team for major accounts. Scott brings a strong background in corporate and fiscal management, and 20 years management experience throughout Australia.

Paul Whiteoak

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State Manager VIC

Paul’s 20 years in the IT industry began in technical roles with Microsoft and Dell, before joining us in 2012. Paul brings a strong service delivery and consultative approach with clients, to leading our Victorian team.

Ramzi Bahbah

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State Manager WA

Ramzi has over 15 years in managed IT, including his own IT consultancy. He has experience in a range of telecommunications and data networks, system management, service delivery and consulting.

Alison Walker

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State Manager NSW

Alison leads account management in NSW. She has forged strong relationships in a variety of sales, people and management roles, including experience in managed services and channel organisations.

Jason Neville

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State Manager QLD

Jason has worked in technology services including managed IT and consulting for over 20 years. With previous management and executive roles, his expertise lies in business and technology transformation.

Mae Sabio

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Branch Manager Manila

Mae joined First Focus in 2020 initially as a Project Manager, and has since moved into the Branch Manager role in Manila. Mae’s combination of people and management skills helps guide our expanding Manila team.

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