Management Team

View Peter Paddon

Founder and Director

Peter is the Founder and Director of First Focus. An experienced technical consultant and business analyst, Peter has a proven record of designing systems that increase efficiency and the bottom line for customers.

View Ross Sardi

Chief Executive Officer

Ross has over 20 years experience in managed IT services and consulting to mid-size business, Government and Education. He ran his own business for 10 years and was a consultant for Dell and other organisations.

View Philip Barton

Head of Client Services

Phil has over 20 years of experience in internal and service provider based positions in the IT industry. He has a strong consulting, technical and project background, complemented by Cisco and Microsoft certifications.

View Karl Richardson

Head of Technology

Karl is in charge of our technical solutions and has over 10 years of experience with First Focus. Karl is a Senior Server and Systems consultant with technical certifications in Microsoft, Cisco, Citrix and VMWare.

View Alex Gahona

Head of Support

Since joining our Service Desk in 2011, Alex has risen through our ranks to become Head of Support. He oversees our large team of Service Desk and Field Service Technicians to ensure our quality of service standards.

View Merryl Macleod

Head of Operations

Merryl brings a wealth of client-facing experience in the IT industry. Since joining First Focus in 2016, Merryl directs our operations to ensure our managed services systems and client procurement are world-class.

View Neil Smith

Head of People and Strategy

Neil has spent 20 years in the IT industry, initially in South Africa before moving to Australia in 2011. Neil joined First Focus in 2018 as Head of Service Delivery, before moving to the new Head of People and Strategy role.

View Edgard Nasr

Head of Service Delivery

Edgard has over 15 years of experience in project management, service management and senior leadership roles, and has a passion for continuously improving the end-to-end customer experience.

View Jannine Johnson

Chief Financial Officer

Jannine is an experienced CFO with a history in the IT and services industry. She is a customer-centric leader, with a background in financial management and value-added services, that support strategic objectives.

View Scott Jackson

General Manager Enterprise

Scott leads our bespoke solutions team for major accounts. Scott brings a strong background in corporate and fiscal management, and 20 years management experience throughout Australia.

View Paul Whiteoak

State Manager VIC

Paul’s 20 years in the IT industry began in technical roles with Microsoft and Dell, before joining us in 2012. Paul brings a strong service delivery and consultative approach with clients, to leading our Victorian team.

View Ramzi Bahbah

State Manager WA

Ramzi has over 15 years in managed IT, including his own IT consultancy. He has experience in a range of telecommunications and data networks, system management, service delivery and consulting.

View Alison Walker

State Manager NSW

Alison leads account management in NSW. She has forged strong relationships in a variety of sales, people and management roles, including experience in managed services and channel organisations.

View David Meister

State Manager QLD

David has responsibility for our QLD clients. He has over 10 years of experience in consulting and service delivery in the telecommunications and IT industry, with certifications including Cisco and VMWare.

View Mae Sabio

Branch Manager Manila

Mae joined First Focus in 2020 initially as a Project Manager, and has since moved into the Branch Manager role in Manila. Mae’s combination of people and management skills helps guide our expanding Manila team.