We’ve done the hard work already so you don’t have to. Learn how we’ve used AI across support, sales, and operations – and use our AI adoption guide to help you do the same.
Free up teams to focus on high-value work
Let AI handle the repetitive admin so your people can drive growth, service, and innovation.
Deliver consistent high quality customer outcomes
Reduce reliance on tribal knowledge by capturing processes in AI-powered systems that scale.
Respond faster to change and uncertainty
Use real-time data and intelligent automation to adapt quickly — without rebuilding systems.
Improve governance without adding friction
Leverage AI to surface compliance risks, enforce policy, and maintain control as you scale.
Accelerate onboarding and internal knowledge sharing
Use AI assistants to give new staff immediate access to answers, tools, and documentation.
We’ve implemented AI across support, sales, marketing, and internal systems as a practical way to create customer experiences that consistently exceed expectations.
In this video, CEO Ross Sardi shares how First Focus is using AI to drive real impact — from service delivery to sales and operations. Filmed during our nationwide AI Roadshow, Ross breaks down the key initiatives we’ve implemented and offers practical insights to help other mid-market businesses confidently adopt AI and achieve meaningful outcomes.
AI powered Same Day SLA™ – 90% of support tickets now solved within 1 day
30 hours p/month of low value work moved to Sam – Our AI Assistant
100% user onboarding/offboarding accuracy with AI powered workflows
We’ve used this 4 step approach to embed AI across our own operations — from support and sales, to automation and insight.
Inspire: Explore what AI could mean for your business
Consult: Assess readiness and prioritise quick wins
Build or Buy: Choose the right tools for impact
Embed: Make AI part of how you operate
We help mid-sized organisations move from AI curiosity to real-world outcomes — without hype, guesswork, or wasted spend.
Book a free initial 45-minute strategy session to explore:
Request a free initial AI consulting
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