First Focus Expands to the Gold Coast with Acquisition of Tech Help Direct

Focus has acquired Gold Coast MSP Tech Help Direct, expanding its national footprint and deepening Apple expertise.

The move establishes First Focus’s first Gold Coast office, supporting one of Australia’s fastest-growing regions with local presence and national scale.

First Focus has announced the acquisition of Tech Help Direct (THD), a Gold Coast–based managed service provider (MSP) with deep expertise in Apple technologies. The acquisition gives First Focus its first physical office on the Gold Coast, further expanding its national presence.

Strengthening National Footprint

The acquisition expands First Focus’s footprint and reinforces its commitment to providing everything you need, everywhere you need it. It follows the purchase of Apple-specialist MSP eStorm four years ago, doubling down on Apple capability while extending reach into one of Australia’s fastest-growing cities.

Ross Sardi, CEO of First Focus, said:

At First Focus, we talk about having everything our customers need, everywhere they need it. This further deepens our Apple specialisation following the purchase of eStorm four years ago and takes us to another place our clients need us to be — the sunny Gold Coast, one of Australia’s fastest-growing cities.

– Ross Sardi: Chief Executive Officer, First Focus

Apple Expertise and Continuity of Service

Tech Help Direct has built a strong reputation for delivering Apple-focused IT support to businesses across the Gold Coast. Its entire team will remain in place under the First Focus brand, ensuring continuity of service for existing customers while unlocking access to greater resources and national capability.

Daniel Herr, founder of Tech Help Direct, commented:

We’re proud of the business we’ve built on the Gold Coast and the strong relationships with our clients and staff. Becoming part of First Focus gives our team more opportunities and provides our customers with the backing of Australia’s #1 rated MSP. It’s the best of both worlds — continuity and care, with added scale and capability.

– Daniel Herr: Founder, Tech Help Direct

Why the Gold Coast Matters

The Gold Coast is one of Australia’s fastest-growing markets, with the population projected to reach 1 million residents by 2040. As the region expands, so too does the demand for modern, secure, and scalable IT services. By acquiring Tech Help Direct, First Focus is well positioned to support this growing business community with a blend of local expertise and national resources.

About First Focus

First Focus is Australia’s leading managed service provider for mid-market organisations, delivering end-to-end IT, cloud, security, connectivity, and communications solutions. With more than 340 staff across Australia, New Zealand, and Southeast Asia, First Focus combines the scale and capability of a large MSP with the care and flexibility of a boutique provider.

Rated Australia’s #1 MSP by Cloudtango in 2024, First Focus is committed to helping organisations get the most from their technology through its vision of providing everything you need, everywhere you need it.

About Tech Help Direct

Founded in 2011 on the Gold Coast, Tech Help Direct has grown over more than a decade into one of Australia’s most respected Apple-focused managed service providers. The company has supported hundreds of businesses, schools, and organisations with Apple device management, IT support, consulting, and workflow integration. Known for its boutique approach, local expertise, and strong client relationships, Tech Help Direct has become a trusted technology partner for the Gold Coast business community.

For additional information relating to this press release, please contact David Jalkh: david.jalkh@firstfocus.com.au