First Focus Expands its Victorian Presence with Section Group Acquisition

Purchase of Melbourne-based technology company Section Group further bolsters First Focus’s capabilities in Victoria.

First Focus, Australia’s leading mid-market Managed Service Provider, has announced the acquisition of Section Group, a Melbourne-based technology company. This move further cements First Focus’s position as the country’s leading national provider of mid-market IT services, and further expands their service offering into website design and digital marketing for businesses aiming to strengthen their online presence.

Section Group, founded in 2011 by CEO Natalie Hallett, is a trusted name in the Melbourne market, specialising in IT services and solutions including visually engaging, high-functioning websites, and strategic marketing campaigns to boost brand awareness and ROI. Known for their customer-first approach and strong team culture, Section Group’s focus on delivering high-quality, people-centred service closely aligns with First Focus’s core values.

First Focus CEO, Ross Sardi, shared his thoughts on the acquisition:

“We’re always looking to bring on businesses that share our values, and when Natalie approached us after hearing about our recent acquisitions, it quickly became clear that Section Group was an ideal fit. Natalie and her team have built something special, and we’re thrilled to welcome them into the First Focus family. Together, we’ll be able to scale our capabilities and deliver even more value to customers across the country.”
– Ross Sardi, First Focus CEO

Section Group CEO Natalie Hallett also expressed her enthusiasm about the opportunity:

“After seeing the growth First Focus has achieved and learning about their approach to acquisitions, I felt they had the right mix of people and services to add value to our customers. This move allows us to continue providing the high-quality service we’re known for while leveraging the nationwide infrastructure and expertise that First Focus brings to the table.”
– Natalie Hallet, CEO of Section Group

The acquisition of Section Group not only strengthens First Focus’s presence in Melbourne but also expands its talent base, with Section Group’s team set to integrate fully into First Focus’s growing national network. With this acquisition, First Focus now boasts a team of over 300 employees across Australia, New Zealand, The Philippines, Ireland, and South Africa.

Section Group is the third acquisition for First Focus in 2024, reflecting the company’s commitment to strategic growth and providing top-tier managed services to mid-market businesses throughout the ANZ region.

About First Focus

First Focus, founded in 2003, is a Managed Service Provider (MSP) headquartered in Sydney, Australia, and provides services to mid-market businesses in the ANZ region. Named the top mid-market Australian MSP by Cloudtango for the last 7 years running, First Focus has a presence in every Australian state, and provides end to end technology services to its clients.

For additional information relating to this press release, please contact David Jalkh: david.jalkh@firstfocus.com.au.