First Focus Expands Melbourne Presence with Acquisition of Red IT

First Focus Acquires Red IT, Expanding Melbourne Presence and Continuing Strategic Growth Through M&A

First Focus, Australia’s #1 rated managed service provider, has announced the acquisition of Red IT, a respected Melbourne-based IT services business led by Matthew Purvis.

This marks First Focus’s fourteenth acquisition – and another successful direct-to-buyer transaction – as part of its ongoing growth strategy to expand nationally and strengthen its presence across Australia and New Zealand.

Ross Sardi, CEO of First Focus, said:

Red IT appealed to us for the same reasons that have underpinned all of our acquisitions – great clients and great staff. They’ve shown impressive growth in recent years, and their culture of excellence and client focus make them a perfect fit for the First Focus team. We are looking forward to working with the Red IT team.

– Ross Sardi

The integration of Red IT further cements First Focus’s position as a leader in managed IT, cybersecurity, cloud, and automation solutions for mid-market organisations. By combining Red IT’s trusted client relationships with First Focus’s scale and resources, the company is deepening its investment in local talent, innovation, and long-term client partnerships in Melbourne and beyond.

As part of the acquisition, Matthew Purvis will remain actively involved in the business, stepping into an Ambassador role within First Focus to strengthen client and partner relationships and support future growth and acquisition opportunities.

I’m incredibly proud of what the Red IT team has achieved, and I’m excited to see that legacy continue under the First Focus brand. Joining a national leader that shares our customer-first approach ensures our clients will continue to receive outstanding service, supported by the broader resources and expertise that First Focus offers.

– Matthew Purvis

A Strategic Moment in First Focus’s Growth Story

This acquisition aligns with First Focus’s long-term M&A strategy, which has seen the company complete fourteen acquisitions since 2003, each strengthening its capability and culture.

Offering flexibility for owners who wish to remain engaged post-sale or transition entirely, First Focus continues to actively seek opportunities to acquire IT businesses that share its customer and people-focused values.

Learn more at: Sell Your IT Business Direct With Buyer – First Focus 

About First Focus

Founded in 2003, First Focus is a multi-award-winning managed service provider delivering IT support, cybersecurity, AI, SharePoint, and cloud solutions to mid-market organisations across Australia, New Zealand, and beyond.

With over 320 staff and offices in every major capital city, First Focus is committed to helping clients achieve better business outcomes through technology that works, delivered by people who care.

For additional information relating to this press release, please contact David Jalkh: david.jalkh@firstfocus.com.au