First Focus Enables Climate Transparency with Sustainable Choice Membership

First Focus has become the first MSP in Australia to join the movement towards environmentally friendly business choices by joining forces with Sustainable Choice.

Sustainable Choice is an environmental platform that makes it easy to both publish and access organisational sustainability commitments. The idea behind the move is to help clients and stakeholders make sustainable choices using traceable, transparent information. It is a 100% independent platform that allows organisations to publish their sustainability commitments, including roadmaps, implementation updates, and outcomes.

The website states: “We are here to transform sustainability communications that often have complex messaging, broad statements and ambiguous labels, by providing clear, accessible information that decodes marketing jargon.”

Consumers have a single, go-to resource centre to help them make more informed sustainable choices.

By working with Sustainable Choice, First Focus is now able to make environmental sustainability claims that are accessible to stakeholders who want more information from an impartial, user-friendly resource.

Founcer and CEO of Sustainable Choice, Kiarne Treacy says: “We are here to drive radical sustainable change by making big brands accountable and keeping conscious consumers informed.

Previously First Focus announced that it had achieved its goal of moving beyond carbon neutrality to reach climate positivity, by offsetting more carbon emissions that it produces.

First Focus also is one of a handful of MSPs to achieve three ISO certifications, including Environmental Management.